Mission · Data Platform & Pipelines · Data · Loyalty
Increase CLV by Unifying Attribution Across Legacy Systems
We built pipelines that connected anonymous transactions to known customers—unlocking $100M+ in brand-funded discounts and driving lifetime value, without replacing core infrastructure.
“We don't need your systems to be modern. We just need them to talk.”
Outcome
Most attribution systems break down at the register. Why? Because retail data lives in silos—POS, mobile, loyalty, web—and legacy infrastructure can't connect them. Rocket solves for this. We unify fragmented systems and signals into a cohesive identity layer that works across every channel, even the ones not built to cooperate.
Architecture
We architected an attribution layer that combined cloud-based matching logic with field-tested ingestion patterns. By connecting web, POS, loyalty, SMS, credit card signals and other digital offers into a unified identity graph, we made the data work together—whether the system was 15 years old or cloud-native.
Key technologies and expertise
Cloud Identity Graph Engine
Links behavioral signals across websites, retail, loyalty, mobile and payment channels.
Legacy POS Data Ingestion
Extracts and normalizes transaction data from outdated, fragmented systems.
Mobile Number Matching Logic
Pairs mobile inputs with retail history—even when POS can't track identity.
Offer and Wallet Tokenization
Tracks personalized print and digital barcodes back to individual customers.
Privacy-Compliant Security Layer
Enables attribution without exposing sensitive customer identifiers.
Store Value Wallet Services
Supports personalized stored value, securely issuing and redeeming accountable and reconcilable coupons and offers.
Ready to make your legacy systems speak the language of attribution?
Talk to Rocket about identity pipelines that scale.